Website Builder Discovery -
Your Ultimate Guide to Choosing the Right Website Builder
The first step in a website build is often the most crucial. Discovery sessions are where the project’s vision is mapped out, goals are set and requirements are interrogated so that both sides understand exactly what each party expects from the website. It is in this stage that clients and developers can set a foundation for success and ensure a quality result.
The questions asked in a discovery session depend on the specific needs of the project. However, a general guideline for any type of discovery meeting is to start with the big picture and then drill down into the smaller details. This approach helps to create a clear and concise website project brief that can be used as an outline of the key features of a website, such as a sitemap, wireframes, and content.
Website build requires a clear understanding of the client’s objectives, which are usually centered around lead generation, increasing online visibility or getting MQLs (Most Qualified Leads). By clearly defining these goals in a discovery session and then translating them into measurable tasks, it is easy for a development team to stay on track and meet expectations.
Discovery sessions are also the perfect time to review the current state of a client’s website, including any existing content that may be worth keeping and what needs to go. By doing this, any potential problems with a website’s functionality can be addressed before they arise during the design phase.
A clear understanding of the target audience is also important. This can help to ensure that a client’s website is aimed at the right people and that its messaging is relevant. By asking a client about their preferred style of language, what kind of information they find most engaging and analyzing the demographics of the people who visit their competitors’ websites, it can be easy to identify the kinds of qualities that a website should have in order to appeal to its intended target market.
By gathering this information in a discovery session, it becomes easy for a web development team to develop a site that is both visually appealing and user- friendly. This can be a major benefit for a business as it will increase the chances of the website being successful and increasing sales.
In addition, a discovery document can help to save time as it will provide a clear roadmap for the development process. The document will be a reference point for any future meetings, and can be easily shared with anyone who is involved in the site’s build. It will also be useful in creating a sitemap, an organized list of all the pages on a website that helps search engines find and index it. This will also allow any copywriters or content integrators to know what information needs to be included on each page and what is needed to achieve the website’s overall goal.
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Patrick Norris is a full time resident of Kanab, Utah, having moved there during the covid pandemic. Upon arriving, he quickly realized what a beautiful tourist destination it was, right in the heart of Zion National Park, Bryce Canyon, and the north Rim of the Grand Canyon. He saw that people had come from all over to escape the harsh pandemic restrictions and that some were actually working to grow online businesses in order to give them some freedom from their normal jobs back home. So in the spare time of his full time construction job, he decided to start a marketing venture offering online tools for others looking to start and grow an online presence.
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